LEXUS EXTRAORDINAY

VFX APPROACH

From a VFX standpoint we will be involved from the beginning and up until the end of the production joining forces with Director Alan so we can make the most of each scene technically and creatively speaking from the get go, optimizing costs and finding the best possible solution.

Starting with a concept phase where our team will be at the core of RnD - research and development of the look of each scene, testing the technical aspect and starting with the creation of some needed assets.
In preparation for the shoot, we will develop when required and agreed with Alan, previz or tests so we can forsee potential issues or to better visualize how it will be working in camera.

From PPM onwards we will be already working on asset production of all those elements that can be produced before shooting so we make the most of the time in the preproduction phase.

On the shooting days we will be joining the crew in order to make sure all technical aspects of set supervision for the later integration of the VFX into the live action plates are done seamless. HDRIs, Photo references, tracking points , scanning among other techniques will be worked on set.

After the lock edit we will be full force working on the shots by animating and simulating the assets preproduced beforehand and placing the elements into the shot , shading and lighting them for a photorrealistic integration and finetunning the look in compositing.