OUR LAB
‘Xavi’s Lab,’ based from the company’s Barcelona facility, was set up in 2011 and is a fully committed Special Projects division, taking on projects that fall outside the traditional post-production and digital services.
Under the baton of Xavi Tribó, we offer assistance, supervision and development of solutions that fulfill our clients' most ambitious visions. Projection mappings, interactivity, holograms or stereography are words that we use on a daily basis. The division uses cutting edge digitally-led technology to create fun and clever physical devices. These can then be used to provide technical solutions or simply provide high tech fun and interactive entertainment.
‘Xavi’s lab’ uses Xavi’s vast experience and core foundation from the advertising world to create pieces that can fill technical necessities for shoots, installations for experiential platforms, or simply provide inspiration and fun for overworked creative brains.
AUDI 'E-TRON ROOM: THE FUTURE PARADOX'
Xavi's Lab presented Audi's futuristic technology to the public through the world's most advanced hyper-reality experience, the 'e-tron room: the Future Paradox’. In this experience participants traveled through time, going through different challenges until they reach their final destination: the future.
To overcome the challenges, the participants were equipped with the latest technology, such as motion sensors and the VivePro virtual reality headset, which allowed the players' activity and the positions of different objects in the room to be transposed into the virtual world. The system has 36 cameras and 28 sensors in total. The algorithm created let recreates user physical pose to virtual avatar poses to allow a perfect confusion between reality and the virtual world of Audi’s Ambitious Mixed-Reality Game which pushed the limits of Branded VR.
LA PEDRERA 'MAGICAL VISION'
From concept design and script to software, coding and visual development – we delivered an entire Mixed Reality experience for La Pedrera, the iconic building by Antoni Gaudí.
Wearing the Microsoft HoloLens 2 glasses, the visitor can explore a previously closed-off floor of the magnificent 1910s building. The nonintrusive technology seamlessly integrates holograms with the actual physical space, ensuring that the monumental architecture remains the centre of attention. Additional features, such as the 3D audio developed in close collaboration with OIDO, tie the experience to the space even more, increasing interaction and turning the visitors into more than simple spectators.
Finding the right balance between the expressive storytelling and the Mixed Reality technology was essential for creating a unique connection between visitors and building. Some of the elements featured in this permanent exhibition include a holographic window showing the historical context, sound seemingly coming out from an old radio, and the animals that inspired Gaudi fluttering around the space.
FUNDACIÓ LA CAIXA 'SYMPHONY'
Symphony is an immersive audiovisual experience that takes spectators on a journey through emotions and music. Guided by the great conductor Gustavo Dudamel and the prestigious Mahler Chamber Orchestra, spectators can experience and understand music as never before.
The project widens the access to classical music through a unique combination of creativity and technology. 360° headsets coupled with 3D sound transport the spectators to the heart of music, entering the interior of an instrument or joining the musicians in the orchestra.
At Glassworks, we created and directed the computer graphics and visual effects, bringing the magic of classical music closer to all audiences.
GENERALITAT DE CATALUNYA 'LA FONERIA XR'
We had the incredible privilege of creating an immersive experience to present Catalunya’s upcoming Centre for Digital Culture, La Foneria, in Barcelona.
This Mixed Reality adventure offers a sneak peek into the building’s future, allowing users to visualise its spaces, enjoy a sample of digital art, and experiment with visual algorithms. As they step into the heart of the former canon foundry wearing the Meta Quest Pro glasses, users can touch, learn, and play with art and technology through interactive experiences.
To promote the project, we also crafted a short presentation video using NeRF algorithms to scan the building's interior and bringing it to life with Unreal's real-time video game technology. The film captures the very essence of La Foneria—a promotional piece that is disruptive in its own right, mirroring the innovation of the upcoming project.
GREENPEACE 'THEIR FUTURE IS OUR FUTURE'
In 2017, Greenpeace set itself a challenge: to gather signatures for a comprehensive action plan to protect bees and promote organic farming. Their goal was to collect 250,000 human signatures, paired with 250,000 bee signatures.
We developed an innovative software to track bees in real time and programmed a robotic arm to paint their movements. These movements were understood as the signatures of the bees.
During the shoot, the robot and the real time tracking system were placed in between the hives. Our in-house tracking software converted the bees’ route points into vectorized paths, forming the beautiful digital bee signatures. An algorithm selected the best-looking signatures, which were then drawn by the UR10 robot arm using Japanese blending.
SÓNAR & AJUNTAMENT DE BARCELONA 'ANALEMA'
‘Analema’, an interactive audiovisual installation developed by our Lab and curated by Sónar, illuminated Barcelona’s sky throughout the holiday season.
Positioned in Plaça Universitat as part of the Barcelona Christmas Festival, the 6m-diameter cylindrical LED screen captures citizens' movements during the day, transforming them into a unique choreography of vertical light at night. Enriched by a generative sound system reacting to users' positions, the installation echoes the sonic space crafted by musical duo Tarta Relena.
'Analema' invited all citizens to explore diverse visual and sound spectrums based on their position and the time of day, celebrating the winter solstice through an experiment controlled by generative algorithms.
Glassworks - Xavi's Lab
By Glassworks Barcelona
