CLOUDFACTORY X HSBC
Creative Proposal
Our proposal is to create two virtual actions that provide visualizations of a layer of digital transactions, focused on our two main locations: London and Hong Kong.
Always keeping in mind the concept of "Money in motion", making famous characters from different currencies dance, we want to generate a virtual space with the energy of banking transactions – a parallel world close to their most emblematic offices.
A layer of data extracted from the transactions that shapes the volume and skyline of our two cities, surrounding the two buildings in the UK and HK.
REMOTE ACTION: Real-time interactive viewer.
Using the web browser, the user selects a location and views the area around the building, watching the animation happening at that moment.
We can go back in time to see a simple timeline of all the animations. Each animation is "unlocked" on different days/hours.
The storytelling should focus on how the transaction data gradually shapes the appearance of the building until it rises to recreate the expected dance animation.
LOCAL ACTION: Location-based AR.
Our users, physically placed near one of the two buildings, can use their phones to open a very simple app. Through location-based AR technology, they will be able to see in real time the virtual visualization overlaid on the physical environment, viewing either previous animations or the one happening live.
GLASSWORKS
Glassworks is an award winning creative studio with locations in London, Amsterdam and Barcelona. For more than 25 years, we have developed visual content for all platforms through creative services such as concept development, live-action production, visual effects, CGI, compositing, design, 2D and 3D animation, colour grading, premium finishing, and emerging technologies including VR, AR, and immersive experiences.
‘Xavi’s Lab,’ based from the company’s Barcelona facility, was set up in 2011 and is a fully committed Special Projects division, taking on projects that fall outside the traditional post-production and digital services.
Under the baton of Xavi Tribó, we offer assistance, supervision and development of solutions that fulfill our clients' most ambitious visions. Projection mappings, interactivity, holograms or stereography are words that we use on a daily basis. The division uses cutting edge digitally-led technology to create fun and clever physical devices. These can then be used to provide technical solutions or simply provide high tech fun and interactive entertainment.
‘Xavi’s Lab’ uses Xavi’s vast experience and core foundation from the advertising world to create pieces that can fill technical necessities for shoots, installations for experiential platforms, or simply provide inspiration and fun for overworked creative brains.
LA PEDRERA 'MAGICAL VISION'
From concept design and script to software, coding and visual development – we delivered an entire Mixed Reality experience for La Pedrera, the iconic building by Antoni Gaudí.
Wearing the Microsoft HoloLens 2 glasses, the visitor can explore a previously closed-off floor of the magnificent 1910s building. The nonintrusive technology seamlessly integrates holograms with the actual physical space, ensuring that the monumental architecture remains the centre of attention. Additional features, such as the 3D audio, tie the experience to the space even more, increasing interaction and turning the visitors into more than simple spectators.
Finding the right balance between the expressive storytelling and the Mixed Reality technology was essential for creating a unique connection between visitors and building. Some of the elements featured in this permanent exhibition include a holographic window showing the historical context, sound seemingly coming out from an old radio, and the animals that inspired Gaudi fluttering around the space.
AUDI 'E-TRON ROOM: THE FUTURE PARADOX'
Xavi's Lab presented Audi's futuristic technology to the public through the world's most advanced hyper-reality experience, the 'e-tron room: the Future Paradox’. In this experience participants traveled through time, going through different challenges until they reach their final destination: the future.
To overcome the challenges, the participants were equipped with the latest technology, such as motion sensors and the VivePro virtual reality headset, which allowed the players' activity and the positions of different objects in the room to be transposed into the virtual world. The system has 36 cameras and 28 sensors in total. The algorithm created let recreates user physical pose to virtual avatar poses to allow a perfect confusion between reality and the virtual world of Audi’s Ambitious Mixed-Reality Game which pushed the limits of Branded VR.
FUNDACIÓ LA CAIXA 'SYMPHONY'
Symphony is an immersive audiovisual experience that takes spectators on a journey through emotions and music. Guided by the great conductor Gustavo Dudamel and the prestigious Mahler Chamber Orchestra, spectators can experience and understand music as never before.
The project widens the access to classical music through a unique combination of creativity and technology. 360° headsets coupled with 3D sound transport the spectators to the heart of music, entering the interior of an instrument or joining the musicians in the orchestra.
At Glassworks, we created and directed the computer graphics and visual effects, bringing the magic of classical music closer to all audiences.
Cloudfactory x HSBC
By Glassworks Barcelona
